Terminology
Conglomerate - anything composed of heterogeneous materials or elements.
Demographic - a single vital or social statistic of a human population, as the number of births or deaths.
Early Adopter - A person who adopts early
Coolhunting - Someone who "Hunts" or searches for what is "Cool"
The paradox of Coolhunting - Going around and looking for trendsetters
Synergy - Combined action or function
Horizontal Integration - When a company expands it's business into making other products
Ancillary Markets - something that serves in ancillary capacity
The feedback loop - Kids telling people what they like
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